What Makes a High-Quality Backlink?

Getting backlinks (also known as external links), to your website from other sites is still one of the most effective ways to improve search engine rankings.

But not all backlinks are valued equally.

A handful of high-quality backlinks can significantly improve your SEO progress. At the same time, dozens of low-quality links can make little difference, or even have a negative effect if they're considered spammy.

The Three Levels of Backlinks

In Google's eyes, there are three levels of backlinks: low-quality, medium-quality, and high-quality.

Strictly speaking, Google classifies low-quality backlinks as webspam. These are backlinks which have been created in a fake way to game the system, and they're against Google's guidelines.

Medium-quality links offer value and are easier to attain than high-quality links. High-quality links provide the most value but are harder to achieve because often, the editorial standards are much higher.

The Three Core Elements of High-Quality Backlinks

What makes a high-quality backlink is subjective. Nobody knows for sure how search engines measure them, but most SEOs agree on three core elements.

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